Wilder Cooking—
Food & Beverage

The Brand Imperative: Bring the wild to the table—elevating gourmet outdoor dining with a brand that blends adventure, nature, and culinary artistry.

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Insight: Outdoor dining experiences often struggle to balance rustic authenticity with high end culinary appeal. Wilder Cooking needed a brand that reflects both the rugged beauty of remote Oregon and the refined creativity of Chef Carl Krause’s cuisine.

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DXM Strategy: Establish the Wilder Cooking brand identity, including a custom AI-generated logo that captures the essence of wild-foraged, open-fire cooking. Create on-brand visual assets for the website that blend nature, adventure, and elevated dining. Develop a new vehicle wrap for the Wilder Cooking food truck, transforming it into a mobile expression of the brand’s ethos—rugged yet refined, earthy yet elegant.