RISE—Fine Art

The Brand Imperative: Merge fine art and technology to expand creative boundaries and immersive storytelling for a large scale exhibition.

‍

Insight: The intersection of gen AI and fine art requires a balance between technological innovation and artistic integrity—to preserve an artist’s unique style while expanding creative possibilities.

‍

DXM Strategy: Develop the RISE Exhibition’s brand identity to reflect the fusion of art, technology, and human expression. Train a custom AI model for ideation and expansion of Patrick Stull’s artistic language without losing the nuances of his distinct style. Build an interactive co-creation app that enables audiences to generate new art influenced by Patrick’s originals. Maintain authenticity and innovation at the heart of the RISE experience.