Elivate—Startup

The Brand Imperative: Make proactive aging and physical recovery through IV therapy more accessible—and less intimidating—for athletes and adventurers through a bold, performance-driven brand.

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Insight: Wellness and recovery brands often struggle to balance clinical credibility with aspirational lifestyle appeal. For Elivate, IV therapy isn’t just a medical process—it’s an essential tool for endurance athletes, biohackers, and outdoor enthusiasts pushing their limits.

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DXM Strategy: Build out Elivate’s brand identity and AI library to align with both medical professionalism and high-performance adventure. Use gen AI visuals to blend sports photography styles like GoPro with product storytelling, positioning IV therapy as an integral part of peak performance and recovery. Reinforce the connection between science, optimization, and the active lifestyle in mountain communities. Create high volume, on-brand content at speed—providing a steady flow of aspirational imagery for social and campaign needs.