Channel99—SMB

The Brand Imperative: Fast-growing B2B brands need a scalable approach to creative storytelling that reinforces brand identity while staying agile and adaptable in an evolving organization.

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Insight: Marketing platform solutions often struggle to visually differentiate themselves, making it essential to establish a bold, recognizable identity that conveys value.

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DXM Strategy: Refresh the brand, providing an AI-driven style guide and gen AI content library for consistency across all marketing materials. Develop reusable campaign components that creatively represent their tracking and analytics platform—leveraging vibrant green elements to reinforce the concept of uncovering value and opportunity (“finding the green”) within complex data.